How to I create a multiple choice question?
If you want to use multiple choice and force the respondent to only select one option, you would choose a "Radio Button" question type.
http://help.surveytown.com/article/64-reporting-choose-one-question-type
If you wanted to allow them to choose multiple options use "Checkboxes" question type.
http://help.surveytown.com/article/67-question-type-checkboxes
Happy Surveying!